In a landmark moment for Indian fashion, the proudly homegrown brand Hair Drama Co. is making its international trade show debut at the prestigious Who’s Next event in Paris from September 6–8, 2025. Occupying Booth BI 06, the brand is not just showcasing accessories; it’s presenting a powerful narrative of Indian creativity, innovation, and global ambition.
This debut marks a significant milestone, propelling Indian manufacturing and design onto the world stage. It highlights how visionary entrepreneurship from India is no longer just following trends but actively setting them in the competitive world of global fashion.
A New Chapter for Indian Fashion
Founded by the dynamic entrepreneur Priyanka Sanghi, Hair Drama Co. is a shining example of India’s thriving, self-made design culture. The brand is on a mission to prove that Indian ingenuity extends far beyond traditional textiles and jewelry.
“Being a truly homegrown Indian brand, our heart beats for this country,” said Priyanka Sanghi, Founder of Hair Drama Co. “We’re here to show the world that Indian talent and innovation extend far beyond textiles and jewelry, hair fashion is our frontier, and we are ready to lead globally, powered by India’s legacy of craft and modern ingenuity.”
This bold declaration sets the tone for the brand’s presence in Paris, positioning it as a leader ready to challenge the status quo and introduce a fresh perspective.
The Fusion of Tradition and Technology
What makes Hair Drama Co. truly exceptional is its unique design philosophy. The brand has masterfully redefined hair accessories by merging the luxurious, intricate art of hand-embroidery by Indian artisans with cutting-edge 3D printing technology. This unlikely pairing results in pieces that are both timeless and futuristic.
Every single collection is designed, created, and manufactured in India, making Hair Drama Co. a powerful story of local roots meeting international standards. The brand champions the #MakeInIndia movement, demonstrating that products made in the country can compete in quality, creativity, and originality on any global platform.
More Than Just Accessories: A Cultural Statement
Hair Drama Co. holds the unique distinction of being the only dedicated hair accessory specialist in India. Its diverse product range caters to every style and occasion, from couture-inspired bridal crowns that exude elegance to trendy, everyday statement pieces.
The brand’s cultural impact is undeniable, thanks to a series of high-profile collaborations. It has created official collections for global icons like Barbie™ India, Netflix’s ‘Emily in Paris,’ and Disney’s ‘Frozen’. These partnerships, along with endorsements from Indian celebrities and style leaders, have cemented its place in the fashion landscape. As a rising voice from India’s new generation of women-led, self-driven brands, Hair Drama Co. anchors its philosophy in bold self-expression and fierce individuality.
The Visionary Behind the Brand
The driving force behind this innovation is Priyanka Sanghi. A master’s graduate in Finance from the University of Warwick, Priyanka combines a sharp business acumen with a deep understanding of technology and design. Her diverse background in tech, content, and e-commerce has made her a first-mover in her field, including becoming India’s first and only manufacturer of 3D-printed hair accessories.
Priyanka created Hair Drama Co. to fill a significant gap in the Indian market for hair accessories that are as expressive and confident as the women who wear them. Her participation at Who’s Next is a statement for all homegrown Indian brands with global dreams, proving that they have what it takes to command international attention.
